Growth Kriya – Integrated Media & Execution FAQ

I. Strategic Growth & AI Innovation

What is Growth Kriya and how does it scale my business?

Growth Kriya is a single, strategic growth partner for corporates that bridges the gap between fragmented media services and unified brand acceleration. We plan, execute, and manage all media, branding, experiences, and digital authority needs under one roof to ensure consistent growth and measurable impact.

How does Growth Kriya leverage AI in media and content?

We utilize AI-automated programmatic advertising for efficient campaign management across Display, Video, OTT, CTV, and Audio. In content production, AI helps us accelerate storyboarding and creative design, allowing for hyper-personalized, data-backed audience targeting at scale.

II. Digital, Content & Authority

What digital development and marketing services do you provide?

Our 360° Media Capability Spectrum includes:

• Web & App Development: From static websites to full e-commerce and ERP solutions.

• Performance Marketing: Full-funnel planning across Meta, Google Ads, SEO, and Social (SMO).

• PR & Reputation: Managing online articles, news placements, and Online Reputation Management (ORM) to shape brand narratives with credibility.

• Influencer Marketing: Strategic collaborations for brand promotion and audience reach.

What is included in your Content Studio?

We handle the entire creative lifecycle:

• Production: Product shoots, ad films, and corporate films.

• Pre-production: Storyboarding, visual conceptualization, and artist/crew/location finalization.

• Design: Creative design that aligns your brand from studio to screen.

III. Traditional & Transit Media (Physical Impact)

What transit media branding options are available?

We offer high-visibility city coverage across India:

• Airports: Conveyor belts and waiting area displays in all major metros.

• Metro & Trains: Full train wraps, inside panels, and station display boards in cities like Delhi NCR, Mumbai, Bangalore, and Lucknow.

• Road Transit: Auto-rickshaw hood branding and full cab wraps.

• Audio: Railway and bus station audio announcements.

How do Print and Television advertising work with Growth Kriya?

• Television: We manage commercial ads, band sponsorships, scrolls, and deep program integrations for contextual impact on high-TRP networks.

• Print: National and regional newspaper planning, including specialized pamphlet and insert distribution strategies.

• Radio & Podcast: Engaging niche and vernacular audiences through FM networks, RJ endorsements, and digital audio partnerships.

IV. Events, IPs & Experiential Marketing

Can you create and scale a brand-owned festival or IP?

Yes. Growth Kriya specializes in creating, producing, and scaling high-impact events and IPs. Our role covers:

• IP ideation and conceptualization.

• Show flow design and end-to-end production setup.

• On-ground execution, operations, and F&B curation.

What on-ground activation formats do you offer?

We create real connections through:

• Activations: Targeted at colleges, RWAs, malls, and rural markets.

• Experiential: Look Walkers, pop-up zones, and physical sampling events.

V. Corporate Merchandise & Office Solutions

What premium merchandise and office essentials do you provide?

We provide a comprehensive range of physical brand assets:

• Apparel & Uniforms: Professional wear, polos, and custom uniforms.

• Corporate Gifting: Jute bags, premium drinkware, gadgets, and luxury hampers.

• Office Essentials: Branded diaries, desk organizers, calendars, and HR onboarding kits.

• Print Solutions: Event collaterals, festival merchandise, and team-building kits.

VI. Logistics & Execution

What is the Growth Kriya Strategic Framework?

We follow a four-step process: Insight (audience profiling) → Ideation (media mix modeling) → Implementation (buying and precision execution) → Impact (ROI and KPI dashboards).

Which sectors do you serve and where do you operate?

Our leadership has 15+ years of experience. We serve sectors including FMCG, Automotive, Education, Healthcare, Startups, Real Estate, BFSI, and Government. While headquartered in Delhi NCR, we execute campaigns in all Metro, Tier 1, Tier 2, and Tier 3 cities across India.